On March 25th, 2020 Gov. Tony Evers issued a “Safer at Home” order for the state of Wisconsin. Madison, the capital, prides itself on shopping local and taking care of its small local shops. This order affects the local economy not just financially but emotionally. Madison thrives on small business and close relationships with their loyal customers. Especially on Willy Street, where the love between consumer and retailer is more than just a monetary transaction.

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These photos represent just a few of the locally owned shops on the eastern blocks of Willy Street that closed until further notice. I captured the images on the day the issue was ordered though many had already closed their doors about a week earlier. Since, the community has rallied and started initiatives to help those who are doing touch-free curbside pick-ups or delivery. Unfortunately, most of the shops pictured here do not have the infrastructure or means to keep their business running.